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Why River Bluff Dental Destroyed Their Brand
By now you have heard of the news story about the dentist from River Bluff Dental killing Cecil the lion. What you may not realize is this blatant lack of ethics and regard for an animals life has cast a negative shadow on their brand and business. Once you damage your brand equity it is a long hard road to repair it. Cecil the lion has been both an important part of scientific research and a beloved member of the social media community. Would you boycott or visit a business when the person running it has questionable ethics? Let me know in the comments below.
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