Before the risks of poor data security is explored, it’ s important to understand that breaches can occur in an epidemic like fashion. When all of our information is at stake, it is extremely necessary to take these risks of poor data security into consideration. Data is breached in a variety of ways. Such as theft, loss of access, neglect and insecure practices.

Data theft can occur when those with access to sensitive information are the recipients of deliberate attacks. This can even include people who have direct access to the data! Surprisingly enough, hackers still rank a little bit lower when it comes to businesses.

Exposure to loss of media occurs when there isn’t a backup procedure in place or when the misplacement of electronics take place. A common way in which data ends up in the hands of the wrong people is when laptops that are lost. Creating a password protected computer can help in this instance.

Neglect of data happens when computers are not properly taken care of. This includes firewalls that are not being used properly and when antivirus programs are not updated. It can even occur when hard drives are left unencrypted, which makes it vulnerable to hackers.

Insecure practices refer to the storage, collection and removing of data. If proper safety measures are not adhered to, it could result in data exposure. Which could occur through the internet when computer folders have sensitive data that isn’t secure due to file sharing software.
The risks of data security can occur, but known how to prevent them can help with information security.

 Digital Marketing is one of the lowest cost ways to get your company ROI. What happens if you don't do it right? Not much. The following companies are case studies on how not to market your business online or manage or even grow your digital assets.



Hogan
https://www.facebook.com/Hogan-Truck-Leasing-Rental-133597896705868/
Thier facebook page is a ghost town not because of the content but because the page is not being promoted appropriately.
www.hogan1.com is the website for a major national brand yet this small independent blog has a better global rank and a similar national one?
 Negative comments on social media without any positive testimonials to diffuse them or an apologetic reply from the social media team are other negatives toward their brand.


Agilis Systems
They are very similar to my former client GoByTruck.
However, one has a Linkedin Influencer for their CEO guess who that is?
Hint not Agilis.
Again my blog is ranked higher.





AFB International
My blog is ranked higher in Alexa once again.
https://www.facebook.com/AFB-International-153507311358034/?fref=ts
Facebook page is a empty shell.


This is only scratching the surface but where can improvements be made?

All three companies need an integrated content sharing, content management and audience engagement strategy. Paid Facebook promotion of the website and Facebook page should be instituted and a brand management strategy should be instituted on all social channels.  Regular sitemap updates are needed and a blog with regularly updated content for each website.

How will this benefit them? Increased brand engagement, brand equity and website traffic will lead to a noticeable increase in revenue, sales and strategic opportunities.

For their senior leadership and Linkedin page a content and marketing strategy are also needed.
With these and a few more changes you can make digital marketing a vital part of your marketing mix again.

 

  The point of business coaching is to make improvements and changes so that an organization can operate at an advanced stage.  When the organization operates at a higher level the obvious occurs; a superior awareness of quality, legitimate customer service, enhanced revenue, and improved profits. In contrast, over the years we have learned the entrepreneur, although innately driven by passion and courage, and an off-the-charts mind for ideas, is a typically a lousy manager.  Why? Because their business idea was born of their minds, and in every sense of the word they are the sole proprietor.  They are the creator, they are the keeper. Sometimes, for these reasons, they need a business coach to keep them on track and moving forward.
 
When entrepreneurs realize that they possess a deficit in the area of routine management, they will typically seek a business coach professional who can methodically guide them. Their goal is having the business run on auto pilot, performing well as a highly functional business.  But when there is no reference point any road will get you to the same place: lost. So, when the entrepreneur combs through his or her managerial book there’s not a lot there, only what they believe should work. Based on this they take on the project with the same great passion they started with. Unfortunately, what we think logically should work very often does not.
 
Business operations are a series of habits - good ones and bad ones alike. A diverse business coach can sort these out by implementing a series of fundamental goals. These are designed to introduce business habits that succeed, that eliminate the “work arounds”, and identify whether the daily goals were met.  The positive result of this will not only win over an apprehensive entrepreneur, but a skeptical staff as well. The team wins when the team is on board, and they will be excited to be a part of the results.
 
Having the right kind of experienced business coach can truly make or break an organization. Although some entrepreneurs may also possess managerial skills, they often don't see the forest for the trees when it comes to their business. They are so focused on the next big idea that they forget to properly manage what they already have. A business coach, if properly trained to do so, can keep an entrepreneur on task and moving in a direction to keep their business growing.

Can we help with your business? Get in touch for a free no obligation consultation.
 
 

  For any kind of business to be successful, it requires good planning, effort, time and passion. Starting a business can be tricky. However, if you have the right attitude and plan of attack, everything else will work out well. The question is: how do you know where to start? Here are some small business startup tips that can help you become a successful business person in a short period of time.
 
Gather Up Customers
 
When starting a business, one of the biggest challenges you will face is finding customers. A business cannot survive without them. Do not wait for the customer to find you, make contacts and start giving away your products. Often, new business owners seem almost shy about talking about their new business. Don't feel like you have to do the “hard sell”. Just care about people and show them that you care. Really go out of your way to show people your integrity and desire to make sure that your product or service solves their problem.
 
Write a Business Plan and Stick To It
 
A business cannot be successful unless you have a plan in place on how you are going to start and run it. Create a solid business plan including financial information and establishment of a market strategy. A business plan is important because it allows you to experiment with the strategy for your business on a paper. It also keeps you more accountable and will allow you to look back in a few weeks or months to see if you are on track.
 
Do Proper Research
 
It is important for you to know what you are getting into. You can't be successful by jumping into a business without having  any idea on how it is done. It is a good idea to become an expert first on your industry, products and services before starting a small business. Also, research your competition to see how to best position your business to compete with them. Find holes in your niche and fill them.
 
Do What You Love
 
It is Important to do what you love and enjoy because starting a business needs a lot of time and dedication. Being involved in something you love on daily basis you will be able to overcome the many challenges that arise in businesses. Trying to do a business you despise will only make you miserable in the long run.
 
Start Slowly and Work Methodically
 
A small business owner should move slowly. Through this, you are able to control growth and focus on what is important. Don't rush decisions as they form the foundation for your whole business.
 
These small business startup tips are just the beginning. You must review them and follow up on these ideas on a regular basis.