A common question I encounter is how can Linkedin generate leads? Also will it get me more sales?
The answer to both of these questions is a resounding yes.
What follows is a guideline for how to market more effectively on Linkedin.
Sales and lead generation is a multi part process but where do you begin?
Once you have optimized your profile by treating it like mini search engine you will want to start prospecting.
This will be done through the Linkedin search box
As you can see you can target a Linkedin search by multiple factors. Beyond that you can select to search for individuals who may be looking for outside help which will create even higher quality results in your leads.
You select to search by industry you want to target as well as what a individual is currently looking for.
Now I have some results I want to message. Go sell them my shit right? Wrong!, you need to start with an introductory conversation and even offer something of value. Everyone hates blind solicitations, offer value , find a pain point then discuss solutions. You will close a lot more sales in the end.