Do you have a moat? First off, no I do not mean the literal swamp area filled with alligators or crocodiles surrounding a medieval castle.
The business version does include any pets however it is just as important. As Warren Buffet famously said you can judge a businesses fundamentals on the strength of it's moat.
The moat or competitive advantage provides you with a crystal clear opportunity to see where you are positioned to seperate yourself from the competition.
Do you have a clear vision for what separates you? Why or why not?
Let me know in the comments.