This weeks post is a guest post by Tate Lowry of Kief.Digital Thanks again Tate for your contribution if you want to guest post feel free to submit content for review.
There is nothing more frustrating than working hard to craft the perfect website just to have search engines shun it. I get it, content creators are already stretched too thin. The last thing they want to worry about is dealing with a technical SEO issue. But sometimes we got to put on our digital forensics caps and take a peek under the hood. We will address 3 of the common SEO issues and how to avoid them!
Blocking the site crawling from search engines
Your robots.txt file gives instructions about its website to web robots. Blocking a site to a search engine can occur through a variety of unfortunate scenarios.
For example, blocking a website at the robots.txt level by accident when launching a site into production.
How To Avoid:
This can be avoided by checking your robots.txt file prior to launch. The robots.txt file is located at:"https//:www.example.com/robots.txt".
There are two important considerations when using /robots.txt:
Internal Site Content Duplication
Duplicate content while does not technically cause website penalties it can still impact search engine rankings. Duplicate content is defined as content that appears on the Internet in more than one place. That "one place" consists of a unique web address or URL. So when the same content appears on multiple web addresses, you've got a nightmare scenario.
How Duplicate Content Issues Appear:
Properly establish self-redirect canonical tags that point to their original version. This will help combat duplicate content issues.
Compromised Website Speed
Google has been very vocal about their preference for websites that load fast. In fact, they are so gung-ho on page speed they have built a variety of tools to measure your site’s page speed performance.
Page speed is the silent killer of websites!
Additionally, site speed is also important for user engagement. Websites with slower page speed tend to have higher bounce rates and lower than average time on site.
To see if your site has page speed issues you can use GT Metrix to run a quick site speed audit of your site. This neat tool will give you an aggregate performance score. If you get a poor score then behind making plans for site speed improvements.
How To Avoid:
Google has provided recommendations on how to improve overall site speed:
Google’s mobile-first index is coming and page speed plays a critical role. Get a head start and ensure your site renders quickly for your users.
These 3 common SEO issues plagued many sites' optimization efforts. Forewarned is forearmed. Happy optimizing!
Entrepreneurship Is Bullshit
I know those words will make some cringe, however the truth is we treat starting your own business too much like a magical unicorn that shits gold. The media and even gurus will tell you about all the self made millionaires and billionaires. We are all self made. Even then not everyone is meant to take the same path. Not to mention they leave out something very important. Entrepreneurship is pain and sacrifice and heartache, those overnight successes toiled for years.
I have been an entrepreneur for about a decade now and I can tell you from experience that magical gold shitting unicorns are not real. We are not all meant to be entrepreneurs either, too often we hate our job or life and decide to start a business with no rational or detailed thought into the matter.
Most entrepreneurs don’t make over 50,000 dollars a year and many end up running back to a day job and never trying again. Does this mean no one should, of course not but you need a clear concise plan and vision before you even think of beginning the journey. Also be ready to execute and be ready to push yourself more than you may ever have.
Here are some other words of advice to keep in mind:
Know your niche
Your niche will tell you specifically how to target your audience and potential customers and how they can be helped with their pain points.
Map out a business strategy
Know what you want to accomplish and write down clear objectives for your business. Have the 1st year mapped out in at least a rough outline.
Trust your gut
Do not be afraid to get outside help but do not hesitate to trust your instincts either. You need to make difficult decisions and you will have to learn become accustomed to them.
Hopefully you found some value from this post if so please share so that others can be helped by it.
Dear Mr Jeff Sessions,
The manner in which you have spoken about cannabis is quite disturbing. There are numerous medical benefits of this wonderful plant and its flower not to mention the industrial uses.
I am writing this to ask you to please read the medical research and allow medical cannabis to help people. I am including several pages of information for you to review.
Cannabis and its psychoactive cannabinoid, THC, are considered incredibly safe for human consumption. The Drug Awareness Warning Network Annual Report, published by the Substance Abuse and Mental Health Services Administration (SAMHSA), contains a statistical compilation of all drug deaths which occur in the United States. According to this report, there has never been a death recorded from the use of cannabis. In fact, many studies show it is physically impossible for a human to die from a cannabis overdose.
The documented use of cannabis as a safe and effective therapeutic botanical dates to 2700 BC. Between 1840 and 1900, European and American journals of medicine published more than 100 articles on the therapeutic use of cannabis. In fact, cannabis was part of the American pharmacopoeia until 1942, and is currently available by prescription in Canada, the Netherlands, Israel, and Germany.
The cannabis plant has been around for centuries. It is believed to have originated in Central Asia, but has expanded its reach to an international scale over time. People all around the globe consume cannabis and their reasoning is largely the same: it makes them feel better.
We know that humans have cannabinoid receptors housed inside the body that are ready to bind with cannabinoids found in the cannabis plant to provide therapeutic benefits for a variety of ailments. In fact, cannabinoid receptors are present in humans before birth and the compounds themselves are even found in a mother’s breast milk. Medical cannabis gains merit when you consider our bodies are naturally tuned to interact with cannabinoids, and even more so when you acknowledge the growing evidence of benefits to cannabis consumption.
Cannabis & Digestion
It is no secret – experiencing “the munchies” is one of the most obvious cannabis clichés. Despite the silly connotation, studies suggest that the endocannabinoid system actually helps modulate appetite. This is especially interesting for the treatment of eating disorders. In fact, a study published in the International Journal of Eating Disorders suggests that cannabinoids may prove effective in treating anorexia.
Cannabis is also famously used to reduce the feelings of nausea but studies suggest it could have a number of digestive benefits as well. Medical marijuana could play a role in a number of digestion-related health conditions including:
Medical Marijuana For Pain Management
Chronic Pain is one of the most common ailments for which doctors prescribe medical marijuana and a recent survey published in The Spine Journal found that 1 out of 5 patients at a Colorado spine center were using cannabis to manage their pain. Of those, nearly 90% said it greatly or moderately relieved their pain.
The spine clinic study was merely a survey, which means more research will be necessary on the potential role of cannabis in treating back pain. With that said, plenty of people will tell you it helps manage pain and science is beginning to back their claims. Studies suggest medical marijuana could offer relief for various types of pain.
Cannabis & Mental Health
A common misconception of cannabis is that has detrimental effects on mental health. It is possible that high doses of tetrahydrocannabinol (THC) could trigger anxiety in some patients, and some believe it could expedite the onset of predisposed personality disorders, but this has yet to be proven by any reputable studies.
The recent trend in the mental health field has been to investigate our relationship with cannabis. In turn, studies have linked cannabinoids to a number of mental health concerns. The research catalog is still growing, but a few mental health conditions for which cannabis could be beneficial are as follows:
Not only has cannabis been linked to mental health, cannabinoid receptor activity in the brain before birth suggests that the compounds could be play a role in brain development. Cannabis has been linked to the creation of new neurons in the brain, or neurogenesis, and overall brain plasticity. In addition to its role in brain development, medical cannabis is believed to have neuroprotective properties that help treat the following conditions:
One the most intriguing potential applications for medical marijuana is cancer treatment. It has long been prescribed to counter the side effects of chemotherapy, but oncologists across the world are working on trials to determine whether cannabis can be used to treat cancer itself. Past research showed promise for THC in cancer treatment, but many are skeptical of using THC-based products because of its psychotropic effects (eg. the “high”). As a result many oncologists have redirected their focus toward cannabidiol (CBD) and cannabigerol (CBG). A recent British study, however suggests that cannabinoids may be most effective against cancer when combined in a manner that allows them to act synergistically with one-another.
Marijuana is widely used, especially in adolescents and young adults. In the US, there are about 20 million users (about 7.5% of people aged 12 or older).
Marijuana is a mind-altering (psychoactive) drug. Similar to hemp, it comes from the cannabis plant. The plant’s primary drug effects come from the chemical delta-9-tetrahydrocannabinol, or “THC.” Marijuana is smoked, “vaped” (inhaling the vapor), or ingested in foods or teas. Over the last few decades, the concentration of THC in the cannabis plant has been increasing. In addition, the plant extracts are more potent.
Short-term effects of marijuanaMarijuana is often used for its “high,” and can make people feel more relaxed, alter the senses, and cause time distortion. It can also impair thinking, judgment, coordination, and memory. In some people, it may lead to paranoia or anxiety. Physical effects may include bloodshot eyes, dry mouth, slurred speech, and increased heart rate.
These sensations may last up to four hours after inhaling marijuana smoke, or up to 12 hours if consumed, though performance impairments may last for much longer.
Long-term effects of marijuanaSmoking marijuana can irritate the lungs and lead to breathing problems like cough, excess mucus, bronchitis, and worsening of conditions like asthma and cystic fibrosis. It is not clear if smoking marijuana is linked to lung cancer. Marijuana use during pregnancy can also harm a baby’s brain development.
We are learning more about the long-term effects of marijuana, and this leads to even more questions as we realize there is a lot we don’t know. What is clear is that some of the long-term effects correspond to heavy use. However, heavy use is difficult to define given the nature and limitations of past studies, the different ways marijuana and its extracts are used, and the shifts in THC concentration in cannabis.
The biggest health risks appear to be in those who start using as teenagers or young adults when their brains are still developing. In youths who use heavily, studies have shown deterioration in their learning and cognitive thinking that persists into adulthood, even after they have stopped using marijuana. There also appears to be a link between marijuana use and certain mental illnesses. Though most marijuana users will not develop dependence and addiction, it is more common in teenage users.
Medical benefits of marijuanaMedical use of marijuana (“medical marijuana”) is somewhat controversial. In the United States, current FDA-approved medications containing synthetic THC are dronabinol (Marinol capsules, Syndros liquid) and nabilone (Cesamet). These drugs are prescribed as appetite stimulants in AIDS patients and for chemotherapy-related nausea and vomiting. They are sometimes used off-label for similar symptoms in other conditions. An oral spray nabiximols (Sativex) is approved in other countries for treatment of multiple sclerosis muscle spasticity and cancer-related pain not managed by other pain medication, and is undergoing further evaluation in the U.S.
Although marijuana can help relieve the symptoms of certain medical conditions, its use is still illegal on a federal level, and because we don’t have data from large, long-term, well-designed studies, the FDA continues to have concerns about potential risks versus benefits. Fortunately, studies continue on marijuana, THC, and cannabidiol (a component of marijuana which does not have the mind-altering effects of THC). Early research shows cannabidiol and its derivatives hold potential promise in additional conditions like drug-resistant epilepsy and some psychiatric disorders (e.g., anxiety, substance use disorders, schizophrenia, and psychosis).
Some states have passed laws, contrary to federal laws, to allow the use of marijuana for medical conditions. Some states have also made the move to decriminalize marijuana use by adults or have similar measures on upcoming ballots. It is unclear what health impact decriminalization of marijuana would have. The experiences of other states and countries that have made these legal changes were varied and unpredictable. The greatest threat would be an increase in adolescent use.
Be cautious if you use marijuanaIn the meantime, if you do use marijuana products, do not do so before driving or operating other heavy or dangerous equipment, and stop if you are pregnant. Talk to your doctor about the safety of continued use if you have a heart or lung condition, or are concerned that you might have developed an addiction. Avoid products that are packaged as candy or other edibles if there are children in your household who are more susceptible to a toxic overdose. And talk to your kids about the potential hazards of marijuana, because the risks are particularly high in young people.
It may help with anxiety and PTSDThe relaxing effects of marijuana are well known, so it’s not surprising that a 2016 paper in the journal Clinical Psychology Review concluded that it may have benefits for people with depression, social anxiety, and post-traumatic stress disorder. A recent study published in Drug and Alcohol Dependence also found that a very low dose of THC, one of the main compounds in marijuana, helped people feel less nervous about a public-speaking task.
But it may not be that simple: That dose was equivalent to only a few puffs on a marijuana cigarette, say the study authors. They also found that slightly higher amounts of TCH—anything that would produce even a mild high—actually made anxiety worse. Other research has also suggested that marijuana may be more harmful than helpful for people with certain mental health conditions, like psychosis or bipolar disorder.
It can relieve chronic pain and nauseaPain relief is a common use for medical marijuana, and this year the National Academies of Sciences concluded there is indeed good evidence to support this practice. Marijuana products also appear to be effective at calming muscle spasms caused by multiple sclerosis and easing nausea and vomiting due to chemotherapy, the report stated.
The National Academies also determined that there is moderate evidence that cannabis or cannabis-derived products may help people who have trouble sleeping due to sleep apnea, fibromyalgia, or chronic pain.
People with epilepsy may benefit—even kidsIn a recent New England Journal of Medicine study, cannabidiol oil—a derivative of marijuana--reduced seizures by 39% in children with Dravet syndrome, a rare form of epilepsy. That was big news for parents who have been using medical marijuana for years, often illegally, to help their kids suffering from this debilitating condition.
The cannabidiol oil used in the study—which will be marketed as Epidiolex if it’s approved by the FDA—won’t make people high, because it doesn’t contain THC.
Thank you in advance for reading this. Please also share with the senate as our nation needs national medical cannabis legislation. Cannabis is medicine.
CEO Wibbets Inc, Entreprenuer, Author, Speaker, Disabled Veteran USN
Interview with our CEO in Huffington Post
Yitzi: Thank you so much for doing this with us! What is your “backstory”? (If you share an inspirational or aspirational backstory, we will be able to publish this interview in Thrive Global as well as Huffpost)
I was born into welfare raised by a single mom opportunity was an afterthought in this world. I was homeless briefly as a child and we lived in our car. At 18 I joined the military frankly because I had no clue how else to have a prayer of escaping poverty. After 4 years of honorable service I was horrified to discover that most companies only want veterans for inexpensive help or a tax break. I decided if no one wanted to give me a decent chance I would create my own future. I joined my first two startups to get a controlled taste of entrepreneurship and at Dynamictivity saw a 800,000 dollar buyout offer be presented. I felt like I had arrived, I had won the lottery I could do no wrong. Ah to be young and naive. I got sick, my wife got sick, the consulting practice I had started did not have lead generation systematized, leads dried up and my finances went off a cliff. I got defrauded, I went bankrupt and I decided I had nothing left to live for. I took our SUV I aimed it at the median made out of concrete on the interstate and I felt a brief moment of peace as I crashed into it. Whatever higher power you believe in had a different plan. I am still here. I woke up with the police at the passenger side door, pissed that I couldn’t even kill myself correctly. I spent 72 hours on suicide watch and now I will build my vision. I am still here and building has to be the reason why.
Yitzi: Can you share the funniest or most interesting story that happened to you since you started your company?
The most interesting is the day I decided to hire outside consulting help I learned the hard way not to trust everything at face value as the consultant took my money, never issued a refund and never did any work for me. Disappointing but lesson learned vet everything before you make a purchase.
Read the rest at this url
This post originally appeared at Huffington Post
Meet the marketing influencers who will lead us in 2018.
From Inc. 500 Entrepreneurs to New York Times bestselling authors to social media namesakes, each of these individuals has proven that they are at the top of their game in their respective industries.
Many have also overcome incredible odds as well. Without Further ado here are the top 20 social media influencers of 2018.
1. Grant Cardone is popular on virtually every social media platform and has one of the most die-hard followings on the planet. On top of being one of the biggest influencers out there he’s also a 7-time bestselling author and a $500M real estate tycoon.
2. Neil Patel is a NYT bestselling author and entrepreneur who has was recognized as a top 100 entrepreneur under the age of 30 by President Obama. Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics.
3. John Rampton is a serial entrepreneur, connector, and and the founder of Due.com. Rampton has hailed as No. 3 of the Top 50 Global Online Influencers and one of the Top 10 Most Influential PPC Experts in the World for 3 years running.
4. Chris Stoikos is best known for his hilarious viral videos, which generated 130M views and $10.5M in sales in the past year alone as part of his venture Dollar Beard Club. Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches.
5. Ann Handley has been named by Forbes as the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. She is the chief content officer of MarketingProfs, and her book Everybody Writes is a WSJ bestseller.
6. Branden Hampton is the king of social media, having built over 33M followers across Instagram, Twitter and Facebook. He's also the CEO of the social media marketing company One Penny Ad Agency and co-author of How to Set Up Your Business for Under $1000.
7. Brian D. Evans is an Inc 500 entrepreneur and the founder and CEO of Influencive, an online publication read by millions of young entrepreneurs. His company, BDE Ventures, was the 25th fastest growing advertising and marketing agency in America.
8. Nathan Allen Pirtle is a prolific social media specialist responsible for worldwide trends. He’s worked with high profile clients like Nicki Minaj, MTV, and VH1. Each month he reaches over 100M between his Twitter following and client list.
9. Mari Smith, hailed by Forbes as a Top 10 Social Media Influencer, is a leading expert in Facebook marketing, an author of two books, and a speaker who has shared the stage with Richard Branson, the Dalai Lama, and Tony Robbins.
10. Deep Patel is a serial entrepreneur, and the bestselling author of A Paperboy's Fable. Patel has spoken in front of Fortune 500 CEOs, worked on viral Kickstarter campaigns, and consulted top-tier brands about marketing to Millennials.
11. Jason Stone is known by almost 2M people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram platforms and is the founder of Local Door Coupons, Gentlemens Mafia and Millionaire Mentor.
12. Jon Youshaei is the founder of Every Vowel, a cartoon series with over 400k readers. Youshaei has also worked with Eric Schmidt, Adam Grant and Neil Strauss to market their bestselling books, and today is a Google marketing manager.
13. Chirag Kulkarni is the cofounder and CEO of Taco, a marketing agency that has represented companies like Dairy Queen, Infibeam, and Policy Bazaar. Kulkarni is also a speaker and contributor to Fortune and Entrepreneur.
14. Kimra Luna, a master at building personal brands and creating massive online communities. In just a few short years this 30-year-old mom of three went from being on welfare to founding a multi-million dollar brand through her product Be True Brand You.
15.Nicolas Cole is an author, speaker and entrepreneur with work published in Time, Forbes, Fortune, and Business Insider. In the past year, Cole’s writing has accumulated over 20M views.
16. Dave Kerpen is the founder and CEO of Likeable Local, a social media software company. He’s been featured on CNBC, ABC, and CBS. Kerpen is also the NYT bestselling author of Likeable Social Media.
17. Pam Moore is the CEO and founder of Marketing Nutz, a full-service social media, digital marketing and experiential branding agency that serves a range of clientele from solo entrepreneurs to Fortune 50 brands.
18. Jason Baudendistel is the Author of Linkedin For Idiots is an Amazon Bestselling author and serial entrepreneur responsible for coordinating a 800,000 dollar buyout offer of Dynamicitivity. He is currently The Ceo Of Wibbets Inc.
19. Aaron Orendorff is the founder and CEO of iconiContent, a content strategy agency with clients like Shopify and Intuit. Orendorff is behind some of the most successful posts at niche sites like Copyblogger, Unbounce, Content Marketing Institute and Social Media Examiner.
20. Josh Steimle Josh Steimle is the CEO and founder of MWI, a digital marketing agency he started in 1999 as a college student. He also trains executives and entrepreneurs on how to become influencers and thought leaders in their space.