These are just food for thought.
1. What is your business estimated annual revenue?
2. What Is your estimated annual profit?
3. What is your biggest business concern?
4. How do you plan to fix this?
5. Do you have a Digital Marketing Strategy?
6. What Could Be Improved about the results?
7. Do you have a Information Security Strategy?
8. Do you have a malicious incident response plan?
9. If not are you aware of the risks?
10. How are you leaving money on the table or taking unneeded risks?
In the end it's not about just answering questions but knowing clearly how your defined strategy fits and will be executed. At the end of the day you either know or you don't the rest isn't really that important.
Do you map your strategy ahead of time? What questions do you seek to answer with your business , IT security, or Digital marketing strategy? Let me know in the comments below.